Uno de los grandes problemas a los que se enfrentan los online business is the lack of own content. Es muy común ver tiendas o websites that only use social networks to share third-party content.
The importance of producing your own content for a Startup is essential in several ways.
You will be able to position yourself better if you provide valuable content, for example in a blog. You will attract visitors who can become future clients, generarás feedback, and if your content is of remarkable quality, will be shared by itself.
As you comment Samuel Juliá in Todostartups.com;
Content marketing helps you:
Capture the attention of that large number of potential customers, but they have not yet made their purchase decision.
Solve the doubts that assail those customers before making a purchase.
Teach how to use the product, provide training for handling complex products, achieving greater customer satisfaction.
Raise interest in related products or services that can help you better solve your problem.
Get them to interact with the brand and make a good impression, which is the first step to gain your confidence.
Not just getting a client, what does he buy and leaves, but to build loyalty through an after-sales service in which constant information flows through your blog, newsletter and social networks.
So, we are not doing content marketing when we share and share content from others without limit or balance. Sharing helps build relationships, but as in any relationship, there must be reciprocity. If you create your own content, the others will have something of yours to share.
Nor are we doing content marketing when we only dedicate ourselves to disseminating the products of our store on our social networks, with a message in capital letters that says: "Buy now". Or things like that.
We can all make the network a site that provides useful and truthful information to users, focused on solving problems. In the end, is what really matters if you really want to sell and one of the essential factors that will help you improve your brand and reach the right audience.
Certainly have a good Content Marketing strategy it is essential to see grow your Startup.
