Es de sobra conocido que la pandemia provocada por el coronavirus ha cambiado totalmente nuestros hábitos y los hábitos de consumo.
During 2020, many businesses were forced to digitalize quickly in order to continue operating and generating sales volume. And just as there are many sectors that have been seriously affected by the crisis, others are experiencing a very considerable boom, such as technology, web design or online commerce companies.
The growth of online businesses has led, in parallel, to an increase in competition that struggles to offer a product to the audience. That is why today it is not enough to have an ecommerce, we need to go one step further and establish an effective marketing strategy.
A clear example of an ecommerce with an effective marketing strategy may be that of this store garden furniture, which takes care of all the details of the information in its categories for correct SEO web positioning.
Some tips to achieve greater notoriety for our products may be the following:
Email marketing and subscriptions
Create an email automation system with tiered offers. One of the main objectives that we will have in our ecommerce is to capture visitor data to be able to offer them promotions and offers.
The most common method to do this is through an integration with Mailchimp, the leading service for newsletter campaigns and automations. With it we can configure a standard automation so that, for example, when a user subscribes to the newsletter, they automatically receive a discount coupon in their email.
You can also do more elaborate automations with offers spread over time if the user has not purchased yet.
Positioning and Link Building of our store categories
Taking care of all the details of the information that we enter in the categories of our store is vital for them to position and gain traffic naturally through the queries that potential consumers make on Google.
It is important that each category in our store has a minimum of 400 words and a well-structured h1, h2, h3 heading structure.
In the same way, we will proceed to link these categories to sites with greater authority than ours and on the same topic, in order to transmit that authority to our ecommerce. We can do this by resorting to guest blog articles, or sponsored dissemination.
Another example of a correct marketing strategy for ecommerce that has been able to adapt to the digitization of the COVID era is a platform for buy books online, which offers its content and offers in a clear and attractive way.
The rise of ecommerce has had an impact on many traditional commerce sectors, which is why if you are looking for a solution to digitize your product catalog, you can contact us and we will help you in the process through hola@tuwAndbstartup.com
