To talk about the lead generation, primero debemos entender que los leads, son aquellas personas que dan sus datos de contacto a una empresa que tiene un producto, servicio u oferta que les interesa.
The intention to obtain leads is to expand the database so that we can increase our chances of converting a lead into an effective sale; which in the end, is what we hope to achieve. This involves several steps, so take note of what you are going to do for lead creation.
Generación de leads ¿Cómo funciona?
If you are not familiar with the lead generation and even less with the way it works, keep reading; This is the cycle that generally takes customer acquisition.
1. Attract the user
In this first part, we seek to attract the attention of the potential client to our brand, with the use of original content, which can be found in our custom website the blog.
2. Convert the user
Once the user's attention has been captured, we proceed to offer useful information, such as downloading an ebook, infographic or subscribing. Before accessing the information, you must fill out a form, through which we will obtain your data.
3. Educate the user
Once the user's data is obtained, we proceed to share more information about us, about our brand, our strengths, competitive advantages, among others. This will segment user loyalty and trust in us and our brand.
4. User closure
At the final stage, there is already a high probability of converting you into a customer. At this point we share promotions, discounts or advice at no cost, to finally achieve the sale.
Tools to start lead generation
To start the lead generation, we need to have the necessary strategies to be able to reach our target audience. This will have its particular effect depending on the broadcast channel and the selected tool.
1. Online channels
- Create quality content: The more original we are, the better positioning we will achieve with the client. For this we need the web development companies, to guarantee access to manuals, guides, offers and promotions. Everything you want in one place.
- Engaging calls to action: It seeks to encourage the user to leave their data in exchange for obtaining something. Be striking, don't settle for a simple “subscribe”, look for the words according to your audience.
- It has a landing page: With these landing pages, we will help you detail a specific offer or opportunity, for example, so that you can access a free online course in exchange for entering a valid email address.
- Contact form: Our website or blog must contain a space where our visitors can leave their data and accept the company's privacy policies.
2. Canales offline
- Mass mail automated: With this strategy you will be able to send your leads valuable and personalized information, according to the frequency you decide to establish.
- Use mass media: to achieve the web positioning in Valencia, we can use a CTA or claim, with which to offer promotions, discounts and information that may interest you, in exchange for the data we require.
- Street marketing: promoting your products or services on a public site, you can make free samples or a demonstration of your services, to obtain the data of those who approach your point.
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