New trends make digital marketing the method that revolutionizes the market with new techniques that make it easier to achieve commercial success. However, and as experts indicate, we should not underestimate the impact of offline marketing if a good campaign is carried out, which is also novel and surprises those interested. This is exactly what has happened with the Divorcionetas phenomenon.
New technologies lead us to increasingly complex marketing systems, instead, The Divorces have achieved an unprecedented achievement using Traditional marketing in the 21st century, which is marked by constant technological advances. However, some Old marked vans have managed to revolutionize the family law sector like no other marketing formula has achieved.
A Divorce with children By mutual agreement with the Divorcionetas, the price is 150 euros per spouse. That is what has simply been captured in the labeled vans, the only ones in Spain and in the World. It is an example that yes There are possibilities in offline marketing if you have a good project, originality and there is no big budget.
What is the reason for the success of the Divorcionetas?
There are several reasons why Las Divorcionetas have become popular and appeared in the media as one of the best traditional marketing strategies of the 21st century. Its reach has been spectacular and without the use of digital media, which are the techniques most used today to reach a large audience. It is worth asking what the keys to their success are, what has made them so popular, making everyone talk about them with very little investment.
Surprise factor
There is no doubt that everyone has been surprised to find themselves on the street vans marked with fun colors advertising a topic as controversial as divorce. And, despite the fact that more couples are separating every day, there is still a lot to do when it comes to normalize these types of situations.
In this sense, The Divorcionetas have contributed to visualizing a reality of society and they have done so by treating the divorce announcement with the same naturalness as that of any other product or service. In this case, the idea of Cebrián Lawyers, the law firm behind this initiative, has been the label vans with their services and rates. Such has been the surprise and expectation that they have caused that even media from other countries have echoed this proposal.
Prices without competition
Other reasons for the success of this campaign have been its competitive prices. This is a law firm that offers very low and closed rates, so interested parties know exactly how much they are going to pay from the beginning, without surprises.
The prices are 100 euros per spouse for those couples that do not have dependent children and 150 euros in the event that there are minors in common. The only requirement for these prices to be met is that the legal separation procedure be carried out by mutual agreement.
Dissemination of the advantages of divorces by mutual agreement
Amicable divorces are much more advantageous for both parties, and that other great dissemination work that is being done with Las Divorcionetas.
For a start, the costs are much lower, a factor of great weight at this time when most families do not have many economic resources. On the other hand, it must be considered that when a couple has made the firm decision to separate, they want to end the procedure as soon as possible in order to move forward. There is no point in embarking on a contentious process that will surely last more than 6 months, and may even exceed a year. Amicable divorces are resolved within one to three months in most cases..
In this sense, Cebrián Lawyers do important advisory work to ensure that favorable agreements are reached for both members of the couple.. Divorces in which there are dependent children deserve special mention, since the rights of neither parent cannot be violated, and the greatest interest must always be that of the minors involved in the process, something that law firms such as the aforementioned Cebrián Lawyers assure.
