A menudo, cuando queremos promocionar nuestro negocio online, ya sea una página corporativa, blog o tienda, valoramos las opciones disponibles para realizar email marketing.
Email marketing continues to be an indispensable tool when converting leads into customers, although, as time goes by, promotional emails tend to go more unnoticed.
Being able to have an email list to address will ensure that we have an audience interested in our brand or products, and that through different options, we can encourage conversion.
When we're going to run email marketing campaigns or send mass emails, we see that there are many options in the market. But this time we are going to discuss in depth what we believe is the best option on the market; Mailrelay.
With Mailrelay you can send up to 75,000 emails per month for free, and you can also manage up to 15,000 contacts. Unlike most email marketing platforms, Mailrelay has pricing plans that make a big difference compared to its direct competitors.
It has a multitude of tools that will allow you to create personalized newsletters, send scheduled mailings to specific segments, and you can also manage and analyze your contact list.
The main features of Mailrealy that make it far superior to the competition are the following:
- Free account option
- No ads - No free accounts
- Accounts for NGOs: It has completely free accounts for NGOs.
- Technical support: Even free accounts have specialized and personalized technical support.
- Intuitive HTML editor
- Free templates
- Subscription forms
- Scheduled sending of emails
- Autoresponders: To automate email marketing thanks to autoresponders.
- Programming API
- Own IPs
- Google Analytics (automated with the inclusion of Google Analytics tags)
- Statistics on SMTP shipments
- Automatic casualty management
- Automatic bounce control (automatically manages bounced emails)
- Advanced statistics
- High-performance SMTP server
- RSS Submission – Automatic submission from an RSS feed
- Sync plugins (including WordPress)
- Advanced subscriber filter
- Tests A/B
One of the main features that users value most is that Mailrelay offers technical assistance even in free accounts. So that in the event of any incident you can have the support of professionals to give you the best possible solution.
Another notable advantage of this email marketing platform is the ability to carry out A/B Testing in a simple way. An A/B test is used to measure email marketing conversion rate of different versions of the same email, sent to two segments of our contact list. Depending on the opening rate and clicks on each version of the email, we will choose the best one to send it to the rest of the contacts, making sure to notify our leads in an optimized way.
One more detail if possible is that it is an email marketing platform that complies with European data protection legislation. So you will be supported as long as you comply with all the platform's usage policies.
From Tu Web Startup we encourage you to try this service and prepare your first automated campaign. And if you need help, you can contact us through Hola@tuwebstartup.com
