In the business web development nos encontramos siempre con un problema: los abandonos que se producen a los carritos de compras de las diferentes webs.
That is why if you feel curious to know what reasons could lead the user to abandon their shopping cart then it is best that you continue reading
These are five reasons that lead users to abandon their shopping cart
1. Se dan cuenta de que el precio es elevado
When making a purchase, either through any custom website or in physical presence in a supermarket, sometimes we put objects in our shopping cart without being very aware of their real price.
This reason really has very little to do with the business web development, you could have the best one. But if the user has decided that the item is too expensive then they will simply decide to abandon the shopping cart or remove the item from there.
2. Decisiones poco maduras a la hora de comprar
Let's say that when we are walking down the aisle of a supermarket we would like to take everything with us, and we are throwing and throwing into the cart without realizing the real total that we are accumulating. We only do it for pleasure.
The same thing happens when a user fills their shopping cart with all the products they want and then, when they realize that they really cannot pay that money or that they have taken items that are not continually replenished, they end up abandoning the cart.
3. The user is simply “looking”
Do you remember when you go into different stores to see the same items over and over and over and over again until you finally find an offer that you can't pass up? Because you can also do that when shopping online.
On some of the occasions where we find that the user has abandoned the cart, it is because they have filled the cart of different web pages with the same items in search of the cheap website that really gives you the offer you are waiting for to proceed with your purchase.
4. You can't buy at that time
In the business web development Different evaluations have been carried out to find out if users really abandon the shopping cart forever or simply for a certain time, and a conclusion has been reached: both can occur.
The fact may arise that the user cannot continue with their purchase at that moment and finishes it later, for example, the most common cases are when they start the process from a mobile device, stop it and then finish it from a computer.
5. It may be that the purchase is being made in several phases
All people buy differently: we see those people who love to spend hours and hours in supermarkets, walking through all the aisles and reading all the information about all the products that are of interest to them, as there are others who know what they are going for and finish the task quickly.
The same will happen with online purchases, you must respect the purchasing phases of each user and give them their time so that they can finish the process without feeling obligated to do so.
What can you do if you suspect they have abandoned their shopping cart?
We recommend that you send an email as a friendly reminder that you have products in your shopping cart that you have not purchased yet. The more personalized you can send these emails, the better. And the correct time frame may be within a couple of days after the abandonment occurs.
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