Uno de los elementos de marketing de influencers y branding marketing estrella, sin duda alguna, son los sorteos de productos.
And there is no better way to retain our audience than by raffling off one of our promotional products. There are several ways to do it and we will give you some tips to achieve the greatest possible impact.
Establishing the social network
We should focus above all on the network in which we have the greatest interaction and therefore it is easier to disseminate the giveaway. The networks that work best today are Instagram and Facebook.
¿Qué solicitar para participar?
There are several strategies, the most common is to request that the user like the publication and republish it on their timeline. With this, users who follow you will see that you are participating in a promotion and possibly join in as well.
This is more effective than citing one or several contacts in a comment, which is also common practice, since most users cite contacts with little or no interest in participating.
Another way to involve your audience in a giveaway is through posts that include a custom image and hashtag. This represents an additional effort that can decrease the volume of participants, although on the other hand, the effect it has on your followers is greater, since they appreciate that you have had the detail of making a specific publication for the raffle, and possibly you have done it because it is worth it.
Facebook, for example, allows you to capture emails through a data registration form integrated into the same platform, which can be a good method to generate leads while holding a giveaway. Since you have to keep in mind that the objective of the giveaway is to capture leads, user data, or generate a greater audience volume. So high participation will be of no use to us if we cannot convert those participants into useful contacts or potential clients.
Make the draw
There are numerous tools to choose the winners of giveaways on social networks, in a completely random way.
Application for draw on Instagram:
1. Socialman
App sweepstakes, versatile and multiplatform. The quintessential option since you can launch your giveaway on multiple platforms at the same time.
The control panel Socialman It is attractive and intuitive, and also easy to use. With it you can send super eye-catching social campaigns quickly.
2. Comment Picker
This tool allows you to choose the winners of a raffle and is completely free, easy and quick to use. Works with any number of comments on Instagram.
Just by logging in with Instagram, and pasting the link of the post into your search engine, clicking on “START” will launch the giveaway. Serves for Instagram sweepstakes, Facebook and YouTube.
3. Giveawation
Another free application in which just by entering the raffle publication you can choose the winner from the comments, up to a limit of 150.
4. AppSorteos
One of the cheapest tools and with the most inclusive plans, you can choose the terms of participation, as well as exclude duplicates, filter by hashtags and even filter those who mentioned a specific user.
The free plan allows giveaways on posts with up to 1,000 comments.
Of course, holding a giveaway on Instagram, Facebook or another social network is a perfect method to make your brand known to an audience willing to do their part to get that incentive that may be one of your products or services.
With these applications you can choose the winner with all the guarantees of knowing that you will be rewarding a completely random user.
