Whether you are a blogger, have an online store, or an online service platform, we are going to show you a series of tools designed to optimize your site, attract more visitors and achieve a greater number of sales.
The first recommended tool is Google Page Speed Insights, it will offer you a series of metrics to optimize your website. Having an optimized environment is practically essential so that the search engine can naturally locate our page.
Achieving a score above 75 will make the optimization satisfactory. The system has two modules, for desktop view and mobile device view. But what exactly is achieved with this process? Very simple, your website will benefit in search engine positions and you will reach more users.
Another tool that we want to recommend you is the keyword planner of Google Adwords. You can create an account with the same gmail account, and you will see a section dedicated to getting related keyword queries. In it we can obtain the volume and competition in such a way that we can include them in our articles naturally to attract more traffic to our online business.
Arranging a volume of visits with similar interests to our services or products can be achieved based on consistency and content generation. Covering a slightly broader spectrum of topics will generate volume, but if we make the mistake of including too many topics, the content will be dispersed and disjointed.
The following tool is related to periodic publications, with it we can program them for different social profiles in such a way that when the time comes they will be published automatically and we can forget about the constant task of disseminating content. It is about Hotsuite.
There are 4 plans designed for professionals in the sector, but in its free version we can include up to 3 profiles, such as Facebook, Twitter and Google Plus, and a block with their activity will be shown. You will have all the profiles centralized, and with just a glance you will know which publications have had the most impact and in which networks your target audience tends to move the most. From the publications section, we can schedule them up to months in advance, making it an excellent tool for Community Managers.
The Google Webmaster Console is essential to have a clear view of the status of our website. Through Google Webmaster Tools, we can see the search queries through which the website is displayed, number of impressions (number of times we have appeared in search engines), organic clicks, etc. But the most important thing is that through the panel we can send an index with all the URLs that make up the website or blog.
In addition, we will also have a section on crawling errors and page errors that we can solve thanks to the instructions they offer us.
Do you know what measures your competitors are taking to achieve the success that you so strongly pursue in your project? With the SpyFu tool you can have a complete report on the main keywords of the websites in your sector just by entering the URL you want to analyze. You will be able to see the incoming links, the position it occupies and if it has paid traffic from Google Adwords.
SpyFu offers a summarized view in its free version that we can expand with its different plans, through which we can see the history of changes in the results and content of our main competition.
If you are interested in other methods of attracting web traffic and generating more income, you can find much more material related to the Neil Patel's blog, a consultant specializing in Marketing, Content and Social Networks.
From Tu Web Startup we want to help you launch your online project, ask us your questions through the email address hola@tuwebstartup.com
