The correct application of the tools offered by the Marketing It is vital to achieve the objectives set with our brand. Before launching a new product on the market, certain factors that are often not taken into account must be considered, such as label design.
The design area, especially packaging and labeling, tends to be relegated to the bottom of the list, ignoring that the packaging is the first contact that our product establishes with the customer.
The importance of the packaging lies in many factors, for example, how to differentiate your brand from the competition or convey emotions of security about what is inside the container, especially if we are dedicated to the food, supplementation or pharmaceutical sector.
For current trends, it is not enough to have a good product or provide a five-star service, therefore, the consolidation of a brand in the market It will depend on the success obtained through the branding strategy.
It will represent your brand
This is probably the most important reason to consider when designing labels. When the label reaches the customer's hands, they automatically become the ambassador of your brand. Various studies have proven that visual attractiveness is evaluated in just 0.05 seconds.
If a potential customer receives a product with a label with a poorly studied design, with sloppy printing and lacking iconography, it is very likely that they will not be interested in interacting further with either the product or the brand.
For this reason, it is essential to invest in labeling that adapts to new consumer trends and also represents the brand's values. At the moment, Label printers allow QR codes to be inserted and they print with laser, this is an excellent option to create a quality design that also redirects customers to our ecommerce store, website or official social network.
The design sells
A study carried out by The Design Council of 63 companies listed on the Financial Times Stock Exchange revealed that those organizations that emphasized design as an essential element of their marketing strategy increased their FTSE 100 listing by 200%.
Furthermore, it was discovered that for every €116 invested in design, turnover increased by €225.
This proves that investing in design is investing in the future benefits that your brand will bring.
It can alter the perception of your product
There is a popular phrase that says “we eat with our eyes” and boy is it true!
Malcolm Gladwell published the results of a study on the effects of packaging on customer taste in his book “Blink.” A notable case was that of a flavored drink, where when using lemon yellow packaging, consumers felt a more citrus flavor when tasting it, even though the original drink had not been adulterated.
Each person has different reactions that their subconscious evokes, so making a decision as crucial as packaging will make a big difference in your success.
