When we create our online project or the digital presence of our business, an element that we must take into very high consideration once the website is launched is how similar sites or the media link to us.
And there is a whole series of linking strategies or so-called link building towards our website. Link building tries to artificially introduce links to pages from different domains that have similar themes to ours.
Obviously this practice must be carried out in an appropriate way, given that placing links incorrectly or misusing them may result in sanctions by Google's algorithm, Penguin.
We also recommend that you learn more about link building techniques whether you have basic notions or are dedicated to the world of marketing
Now, how do we do it or what are the recommended practices?
Before requesting that they include a link on a related page or trying to leave it in any way, we must look at the reputation or the indexes that some services such as Ahrefs or Semrush assign to that domain in question. With this we will know if it is a quality domain or if placing a link on that page will not bring us any benefit.
Once we have verified the metrics of the domain from which we want to be linked, we have several ways to approach it.
Guest Blogging
This strategy consists of writing an article for a third party's blog where we include a link to our website, and in exchange, they write a post on our blog.
It is an exchange of articles with respective links, naturally.
The ideal way to carry out this exchange is to request it from the site administrators through an email proposal.
Enter a comment with a link
A very widespread technique is to place a link to our page by writing a comment on an article that interests us.
On the one hand we will have the comments that allow you to enter a URL before publishing it, and in this way, when they click on the name it will take them to our website. And on the other hand, we find the comments that allow you to leave a URL.
It is a highly not recommended practice since the majority of links in comments are no-follow and are usually considered spam, so they are not usually approved
Buying links
An alternative option is to purchase links or sponsored links. Currently there are several platforms that are dedicated to managing articles that deal with the topic of your page and that are published on other blogs in the sector.
Perhaps it is the most recommended practice since we will be going to pages with a good reputation, and accompanying the link with related content.
Additionally, on these platforms, we can choose from a catalog of sites in which to manage our sponsored article, and generally we can see at a glance the reputation or indexes of these sites, to choose the one that best suits our needs.
If you want more information, you can find a whitepaper link building that will help you when establishing your own link building strategy, as well as evaluating the best options to acquire sponsored links.
Other considerations
Currently, no matter how many links we have, it will not mean that we will be better positioned. The quality of the links in question matters more than the quantity.
Just as we must also take into account the naturalness and format of the links, for example, if we always link to our site with the same SEO-optimized keywords, we will be engaging in a strategy that can harm us if the Penguin algorithm detects it.
When leaving a link on a domain on our own, it is important to see if it is a Do-follow link or not, as this will indicate if authority is transferred to the destination site or if it is blocked
It is also advisable when working on links to our website to have a broken backlink detection tool. This will help us to have a clear view of the pages that are no longer accessible, so with a simple redirect we will be rescuing that authority again.
And if you are thinking about developing your project, you can see others tuwebstartup success stories or ask us your questions through hThela@tuwebstartup.coM
