It is more than likely that if your business appears on Google Maps, you have ever thought about what factors the search engine takes into consideration to establish the order of the results, and how to climb positions in Maps.
So we're going to offer you a series of basic guidelines with which you'll improve your performance and climb positions in Google Maps search. And if you need more information, you can consult a more extensive guide to position company on Google Maps
The first thing will be have our Google My Business listing verifiedTo do this, we will search for our business and if it appears, we will click on claim business. If it is not included, we will go to the official Google My Business page and fill in the registration information.
In both cases, to verify the ownership of the business, a code will be sent by regular mail that we must enter. This serves to prove that we have access to the specific location.
Once we have verified the profile, if we want to have good basic SEO, we must fill out the business description with the keywords for which we want to be relevant. And also complete as much information as possible, such as the schedule, photos, services and even create a publication.
The factors that most influence the positioning of a business on Google Maps are the following:
- Publications
- Antique
- Competition
- Reviews and Ratings
Entering clear information and taking advantage of all available characters in the description to include keywords with search volumes is vital.
In addition, it should also be noted that the Audiovisual content is very attractive to users, and will improve our CTR or click/impression ratio.
Once a month, Google My Business will send us a report on Google impressions and the evolution compared to the previous month. And some tips to improve these factors that you take so much into account, undoubtedly involves getting a certain number of reviews on Google about our business. We can request them from our clients or even from family or close friends.
Many businesses take advantage of the business title field to add some keywords that can improve the local search query, entering for example, “Marketing Agency in Valencia”
Other aspects that have a certain influence are the incoming links to the publications created in Google My Business. So by sharing them on social networks or on similar blogs, we will be transmitting part of that authority and traffic, and even though it does not come from a query in the search engine, it will improve our visibility. If you want more information on how to improve the SEO of your page, you can consult our organic positioning service on Google
Likewise, having Sponsored articles on blogs and pages similar to your business, will reinforce the reputation assigned to your Google My Business listing, consequently you will improve your position. Coobis It is an excellent alternative to achieve this purpose, it has very good references and acceptance among online marketing and organic positioning professionals.
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