Currently there are many professionals in the world of marketing and SEO who generate income through pages that are well positioned and provide an optimal response to the user. These are called Adsense niches.
Finding niches to generate income with Google advertising that are truly profitable can be complicated if we do not have certain aspects clear from the beginning.
The key points that we must analyze before creating a website to monetize with Google advertising are the following:
Search volume. This indicator tells us the approximate number of users who search for those keywords of the main theme of the page per month on Google.
CPC. This is what Adsense will pay you for each click on the ad on your page.
Competition in Google Ads. It will show us if there are many advertisers bidding to advertise with that theme, and will directly influence a higher CPC.
The profitability of an Adsense niche It will depend on how many advertisers are bidding on ads for those keywords and there are also other considerations to take into account such as the following:
the Informative Adsense niches, they usually have a low RPM, but it is usually somewhat easier to attract traffic. The user's intention when accessing these niches is about obtaining that information.
While transactional Adsense niches They aim to cover a need for the user, who for example wants to buy a product or contract a service. So the RPM is usually higher and you make more money.
RPM is the estimated amount of revenue per thousand impressions. You can also seek support from a SEO agency in Madrid that will help you understand this terminology and focus your project.
Finding ideas for niches
Best to find successful ideas for Adsense is to search on Google and see the search volume with a browser extension like Keyword Surfer. Later we can go to Google Trends to see if the search trend is positive or if it is something stable or specific.
You can also try to find a different angle for the niche, such as positioning yourself in a sports Adsense niche but focusing on a specific one that does not have high competition such as fencing, archery or badminton.
Problem of overly narrow niches
We can often make the mistake of creating an Adsense niche that is too specific in which there are few people searching on that topic.
Therefore, it is necessary to review the search volume of the keywords and whether it has medium or low competition.
One of the perfect tools to analyze Adsense niches is Ahrefs, although free tools such as UberSuggest or KW Finder also work.
Another point to take into account is the choice of the domain on which we will create the niche. If you are looking for an effective domain, the ideal is to make it as specific as possible, although there are cases in which it is literally impossible.
You can opt for domains with EMD (Exact Match Domain), in which the sum of the words in the search query has potential in itself.
For example: instructionsde.com
If you want to learn more about the creating niches in Adsense you can check out our Marketing and SEO category.
